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earned media

Skyrocket Your Audience with Earned Media

Earned media is the one media strategy you need to incorporate into your digital marketing strategy this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the expertise of the person being interviewed. In essence, it’s media that is not purchased or paid media; it's free…

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7 Tips to Increase Brand Awareness Using Social Media

Every respectable brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all extremely popular, and people use them daily without even questioning their behavior, which can sometimes show signs of addiction. As marketers and businessmen, we can’t neglect…

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