PR – Page 2 – Relevance

Skip to content Skip to sidebar Skip to footer

Let's talk

What To Look For In A Small Business PR Agency

PRJune 29, 20226Views 0Likes 0Comments

In the wake of the past few years, it's a safe bet that your small- to medium-size business (SMB) is struggling on one or more fronts. The statistics for SMBs that shuttered their operations permanently in the first few years of this decade are sobering, to say the least. The Covid-19 pandemic is estimated to…

Creating A Digital PR Strategy That Actually Works

PRJune 19, 20227Views 0Likes 0Comments

It’s common for companies to recognize the importance of having a strong digital PR strategy. Yet, it’s also common for organizations to find themselves with big investments that yield very few results. It can also be confusing, frustrating, and hard to know who you trust. Having an effective strategy is important, though. In a digital world,…

The Top Technology Publications And Blogs To Read

PRJune 16, 20226Views 0Likes 0Comments

When you think of the word tech, what comes to mind? Many of you will have different ideas of what tech looks like. The technology industry has many branches, with everything from IT, new tech gadgets, innovation, etc. It can be hard to know where to start looking for resources when diving into the tech space.…

3 Ways to Gather Source Content Data for Your Digital PR

Growth Marketing, PRApril 12, 202210Views 0Likes 0Comments

Great content is the foundation of effective digital PR. Without great content, online publications won’t have any reason to use you as a source or link back to your site. And it’s not just any content that you need for digital PR. Content that compiles data from original research and presents it in an easily…

7 Types of Source Content for Digital PR Outreach

Growth Marketing, PRApril 7, 20226Views 0Likes 0Comments

When it comes to marketing online, content is everything. But we all know it's hard to consistently post relevant content. However, it's necessary as s trong content will set your company apart from competitors and increase your digital PR outreach. Most publications are interested in citing educational, helpful information that adds to a conversation.…

Why You Need Linkable Content To Get Earned Media

Growth Marketing, PRApril 5, 20227Views 0Likes 0Comments

You can’t go out and spend your marketing budget on ordering a box of credibility or a carton of trust. It would be great and incredibly easy if you could, but unfortunately both of those things have to be earned. Equally, you can’t just tell people that you’re a great, trustworthy company, with an excellent…

Top 10 Digital Marketing Tools You Must Have in Your Arsenal

PRAugust 3, 202111Views 0Likes 0Comments

The importance of making sure you select the right digital marketing tools can hardly be overstated. While there's nothing that beats a powerful marketing strategy and a top-notch creative team, choosing the best technology stack for your business can make a huge difference when building an online presence. The market is chock-full of digital marketing tools,…

How to Stand Out in Virtual Presentations in a Hybrid Office

PRJuly 22, 20214Views 0Likes 0Comments

Being on video can be scary. I won't sugarcoat it. We've all seen the data. People fear public speaking more than death. Combine public speaking with all the new considerations and pressures of presenting in virtual environments — from adjusting microphones, lighting, and camera framing to selecting the perfect virtual background — and it’s not surprising…

5 Trends in Brand-Media Relations That Will Be Big in 2020

PROctober 9, 20199Views 0Likes 0Comments

Marketing moves fast. While trying to rock this year’s campaigns, you have to think about what next year’s should look like. What will 2020 be all about? In a phrase, media relations. Given that 46% of Americans don’t trust the press, 2020 will be a time for you to re-evaluate your media relations and make sure…

How to Choose a Perfect Influencer Marketing Platform

PR, RelevanceNovember 22, 20186Views 0Likes 0Comments

While an influencer is a trusted figure within a niche or community with a loyal fan base or following who has the authority to influence his/her follower's decisions and opinions. Influencer marketing, on the other hand, is a marketing strategy in which influencers promote a company's product or services through various media outlets in which…

Exclusive – A Conversation with Liz Mckenzie

Miscellaneous, PRNovember 15, 20184Views 0Likes 0Comments

Liz Mckenzie, the head of PR and Communications at Canva, Sydney is an expert storyteller with a knack for turning out boring jargons and speeches associated with the corporate world into something interesting and exciting. That’s why her speeches always have an eager and enthusiastic audience. Liz is forever looking at ways to make her…

Why Every Company Needs Media Monitoring

PRJune 13, 20188Views 0Likes 0Comments

Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually know about the effects that your marketing has on these groups? When it comes down to it, what kinds of…