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How To Evaluate the ROI of PR

Digital PR is an important part of a comprehensive growth marketing strategy. Healthy public relations campaigns build credibility for your brand.  But how do you know if your digital PR campaign is working? What results can you measure? What KPIs should you set?  If you’ve ever struggled to evaluate the ROI (return on…

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growth marketing ideas

Growth Marketing Ideas: Boost Your Business with These Proven Strategies

If you want to take your business to the next level, growth marketing is an essential strategy worth consideration. Growth marketing is a data-driven approach that focuses on acquiring and retaining customers through experimentation and continuous optimization.  In this article, we'll discuss several growth marketing ideas that you can use to boost your…

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digital PR

7 Top Benefits of Digital PR

Digital public relations is a powerful tool to help businesses build their online reputation and brand authority. It’s a tool that helps connect businesses to their customers in a meaningful and positive way. Like traditional public relations, digital PR is a powerful way to control the messages said about your company. The difference is…

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finance publications

The Top Finance Publications and Blogs to Read

Access to funding coupled with ongoing wise money management is arguably the most critical aspect of business ownership. After all, without continuous access to capital, the wheels can’t turn effectively in your business. This is especially true in today’s financial technology innovation and digitization of assets. For instance, as customers ask if they can pay for…

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