The internet revolution has changed commerce. On some level, digital marketing affects every industry and every business. Even without an online presence, your customers talk about your business online and thereby touched by the forces of digital marketing. Some industries have been changed more than others. Have you ever wondered which industries have seen the…

The term "key opinion leaders" (KOLs) is used to refer to celebrities and other famous persons who can influence public opinions, such as the public opinion about a brand or product. A marathon runner could endorse a brand of running shoes with some marketing tactics that are directed toward a target audience. A physician, who…

Overchoice makes it hard for people to make a decision when it comes down to choosing a good Forex broker. Too many options lead to fewer clients. There is also the issue of transparency and trust. If there isn’t a high level of privacy, honesty, and trust between the participants in the foreign exchange market,…

People say digital marketing is an option, but the truth be told, it is the need of the hour. If it hadn’t been for digital marketing, several businesses wouldn’t have seen the light of the day. There's no escape from the fact that the market places have become exaggerated down the years, with a lot…

Today digital market undergoes a massive and rapid transformation. This applies to all Internet sectors but primarily to the innovation in advertising technology. This domain sees two new trends that are significantly changing the way products are being promoted. Those tendencies, namely the need of being non-intrusive and the need of being contextual, are also…

If you’re a business entrepreneur, here is a question for you: how much attention do you pay to the content meant for driving traffic to your website? If you have to think twice before answering this, then this post is for you. With a massive variety of digital marketing techniques available, website owners often neglect the…

Every marketer, entrepreneur, and small businessman needs high-quality content to sustain a successful marketing campaign. Of course, certain types of content are preferred over others. When it comes to business, the information that reaches the customer needs to be properly optimized in order to attract attention, interest, and, eventually, sales. Welcome to copywriting. To design a successful…

A Nielsen study found that 92% of consumers trust recommendations from people that they know. And in today’s digital era, modern consumers consider influencer as trustworthy people they know. You might be wondering, what is an online influencer? It’s simple: an online influencer is an individual who has created a brand for themselves by offering…

Words are powerful, and if used in the right way, they can get anyone up the ladder of success. Living in a world of high competition, where everyone is competing to outnumber the other, the use of words at the right time and place is crucial. Most enterprises and businesses these days are seen hiring the…

Social media marketing is all about having an organized strategy. Without some organization, you'll just be posting on various social media platforms without getting the desired results. Before you can organize your social media strategy to actually work to your advantage and grow your business, you must first understand the three most important things: who your…

Technology is impacting jobs in virtually every industry. This article discusses these trends as well as skills you'll need as a marketing professional in 2022 and beyond. While the video “Humans need not apply” really brings home the impact of technology on economy and employment, there has been a lot of debate around it. Academicians…

Anyone who has ever written or hosted a blog will understand the frustration associated with trying to get more readers. Knowing that your content is brilliant and that your blog is attractive yet you’re just not getting the recognition you deserve is a bitter pill to swallow. But before you delete the whole thing out…