Web hosting has evolved significantly since the early 1990s. Today, the reliability, security, and speed of your site can impact customer loyalty and either attract or deter new visitors. After all, if a website took forever to load and was even occasionally down, would you be likely to return to it? It’s important to find a…

If you’re not familiar with marketing, you’ll first need to understand that content marketing isn’t new. In fact, it is said that Benjamin Franklin used content marketing in Poor Richard’s Almanack which sold 10,000 copies a year. This yearly almanac debuted in 1732 and lured readers into his print shop and paper mill business, making him…

Online identity is a peculiar part of our society, offering brands and individuals the ability to perfectly sculpt and contour their image in a way that reflects how they would prefer to be seen. This has been an intrinsic part of the internet ever since the earliest online forums in the 1980s, but with the…

Do you know the true power of product marketing? And the impact it can have on the success of your product? Take a look at Volkswagen. They have a new electric bus coming out soon and they have used brilliant and upbeat marketing to promote it. Their marketing content is relevant captures the attention of their…

Digital marketing has become more important than ever before. The current coronavirus pandemic has forced businesses to finally take a hard look at their digital marketing assets and strategies. For some businesses, this was long overdue while businesses that had strong digital marketing strategies flourished. “The Coronavirus is impacting consumer mobility, shifts in media consumption habits,…

Introduction In business, one of the toughest challenges is to build strategies to outclass your competitors. Launching a business is not all the difficult. All newbie entrepreneurs know this. But the new entrants also know that the competition in the market today is fiercer than ever before. So how do you gain an upper hand over your competitors? To…

Email marketing is a top choice among marketers when it comes to conversions and sales. It may be an older marketing tactic, but email marketing is one tactic that is still ROI positive when done right. In fact, 93 percent of B2B marketers use some of the email marketing practices to distribute content. According to HubSpot,…

Ecommerce, like any other business, is feeling the impact of the Covid-19 pandemic. Digital marketers can certainly overcome the adverse impact the lockdown situation has brought upon the industry. The positive side of the development is that with most stores locking up and essentials and other products not available from conventional sources, consumers are looking…

Are you a family therapist looking to improve the footfalls to your counseling office and your website? You can achieve your goals by making the best use of content marketing strategies. Conventionally, therapists have to work hard to establish a certain level of trust and faith to be able to attract patients looking for the right…

"Web hosting is the heart of a website, which should be running round the clock" - Ganesh Bommanaveni Are you a small business owner? Or, are you perhaps the C-suite manager of a large multinational organization? Or, you might even be a freelancer or self-employed consultant. The salient point of this discussion is that every individual or…

A recent study from TechnologyAdvice reveals that around 52 percent of the adult population has one or more than one social media accounts. Social media is getting a lot of engagement from people of all age groups, and if you have not yet leveraged the power to grow your business, then you are lagging behind…

The digital marketing industry is one that will always be around, especially when you consider its effectiveness in bringing to bear the digital technology at our disposal to drive traffic and leads through a marketing funnel that eventually closes in a sale. It is an effective approach because of the sheer number of active users…