According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report by the Content Marketing Institute, 58% of B2B marketers rate videos as the most effective content marketing tactic. In fact, use of video has risen from 52% in 2011 to 70% in 2012. If video marketing is something new you would like…

Back in November, Google changed the default user interface for image searches. In doing so, they hid the ability to filter image search results by specific sizes. While the result of this change is a simpler search experience, it’s now harder for users — like art teachers who like to flex their “fair use” powers…

The more I listen to music the more I start to dissect it and analyze it, because as much of a creative as I am, I think I am nearly just as analytical. And like a lot of people, I’ve been caught up in the indie folk music scene lately. I recently discovered the formula…

Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person. But don’t relegate something…

Visual content is as crucial to a successful blog post as the actual words you write. Using a photo (or two or three) in your blog post will increase the likelihood of it being shared. Why? Most people skim blog articles, and the first thing they look for are photos. Text-only is boring, no matter…

For e-commerce websites, testing is critical to increasing the performance of every aspect of a page. Even the smallest tweak on a button, a form or widget can make a huge impact on conversion rates. Here is a list of potential elements to test on the checkout functionality of your e-commerce website. These aren’t necessarily…

A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first understand the anatomy of an inbound marketing campaign, what your sales funnel looks like, and where different kinds of content fit into that funnel.

Lately Google has seemed a little scary and all-powerful to Internet marketers, especially those who consider themselves organic or inbound marketers. The search engine is often viewed as an emotionless machine that can make or break your rankings with one line of code. I’ve heard it compared to the mafia and, my favorite, the evil…