Don’t squander your efforts by overlooking promotional steps like leveraging influencers and paid advertising. The diffusion of your ideas depends on it.

When it comes to spending your content distribution budget, understanding the best platforms to get your content seen is crucial to success.

Managing daily activities to guarantee the needle is moving toward the goal can be daunting. Luckily, there’s a framework to simplify the process.

Sponsored content is booming, but survey data suggests that brands and publishers still have a long way to go in earning readers’ attention and trust.

The problem with today’s texting language, proliferating slang and internet speak arises when it’s mixed with professional writing.

When it comes to sponsored content, what counts as honesty? A large company logo placed atop an article page? A “Paid Post” disclaimer? A change in font?

It’s a fact now that relying solely on your organic reach in the Facebook News Feed will not get your content enough visibility.

Is Facebook secretly trying to influence the buying behaviors of marketers by casually unveiling a study with profound marketing implications?

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

Brands are freaking out about the rapidly decreasing organic reach of their Facebook posts, and you can’t blame them. According to a recent study conducted by Simply Measured, the total engagement for the top 10 brands on Facebook is down over 40 percent—even as total posts are up 20 percent. Per-post engagement is down more…

Content creation is a significant investment. According to the Content Marketing Institute’s 2014 Enterprise Content Marketing Research report, B2B marketers allocated 24 percent of their total budgets to content marketing last year. That’s an awful lot of money spend on content, especially if you don’t plan to make sure it will reach its intended audience. Enter promotion.…