Native ads come in many forms, but when it comes to measuring the impact of sponsored content, keep new metrics such as “attention minutes” in mind.

If emerging services lose their effectiveness over time, while the cost of fulfilling those services increases, how can an organization ever be profitable?

Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).

As satisfied as you might be with the results of your traditional content marketing strategy, video is too important (and effective) to ignore.

President Eisenhower says it so poignantly, “In preparing for battle I have always found that plans are useless, but planning is indispensable.”

Content promotion is all about creating excitement and engagement. Have you considered these seven platforms to help amplify and simplify your campaigns?

Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content.

An engagement-based approach to content promotion will help ensure that the traffic you drive is more focused, more engaged and more likely to convert.

The number of shares an article receives can be crucial to content marketers looking to understand the key components of a viral marketing success.

By implementing goals and metrics, you can determine what makes great content in your industry and then make adjustments along the way to improve.

Content marketing can work for any business – regardless of size, industry or budget. But top-down executive buy-in is critical, and it takes audacity.

LinkedIn sponsored updates enable you to allocate advertising dollars toward a targeted audience on LinkedIn. Here’s how to get started.