If you’re struggling with brand awareness, lead generation, or content amplification, this “new” marketing distribution channel may be the boost you need.
The old wives’ tale says that if engagement is high, it’ll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.
If your brand has been ignoring the podcast industry because it seemed too niche, it might be time to reconsider.
As automated marketing continues to humanize , it’s important to keep a balance among your marketing strategies – behavioral modeling included.
These common content marketing myths are the result of excessive attention and over-excitement that has surrounded the new strategy in recent years.
Native advertising has opened up exciting new opportunities – for advertisers and publishers alike – beyond what advertorials and display adverts can offer.
Gone are the days of overly pushy sales messages splashed across website portal takeovers; the modern landscape demands subtlety as the order of the day.
Despite projected increases in 2015 content budgets, programmatic content distribution remains one of the more persistent problems facing content marketers.
With the growth of online content showing no signs of slowing, the use of sponsored content as a marketing channel will undoubtedly also continue to grow.
A lack of industry-wide advertising standards & confusion on various forms of native content have created a haze of disillusion around sponsored articles.
When giving gifts to marketers, going the extra mile in selecting a highly relevant present means it will be used and remembered for years to come.
Turn your audience into loyal followers & gain the opportunity to build lasting relationships through these three steps to create attention for your brand.