Inspired by lead scoring, these metrics of influencer marketing offer much strategic guidance and help increase the efficiency of working with tastemakers.

Not unlike the partnerships in our personal lives, collaborating on something with someone can help you reach a new audience and level of success.

Measure trends, A/B test headlines, and build algorithms—but data points don’t illuminate everything. You still need to tell a good story.

With no regulations & loose standards, it’s imperative that marketers leverage this detailed research before adding sponsored articles to their channel mix.

While the debate on whether or not native advertising is deceptive still holds true, its future is unarguably brighter than its past.

Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content.

Culture is a filter that humanizes and generates authentic content ideas when used effectively.

In 2015, many marketers are looking to fine-tune retargeting, including using mobile ad retargeting capabilities and attribution management.

You wouldn’t buy a car & forget to gas it up, so don’t acquire a customer & neglect to nurture them. Try these five strategies to boost customer retention.

Content marketing has emerged as a key method for entering international markets – especially the U.S. market – saving you time, expenses and headaches.

What if you could reap the content distribution benefits of an app without the investment dollars and adoption rates required to prove ROI?

Is content marketing ineffective, or do marketers simply need to change their approach to proving ROI? Consider these three truths before deciding.