Major media companies have started utilizing Facebook’s native video player, signaling the end of their video content distribution strategy onYouTube.

There are a lot of content marketing metrics you can keep tabs on, but are those numbers truly good indicators of your audience’s probability of converting?

For an effective content strategy, you need owned, earned and paid media working together – not in silos and independent of each other.

From the man who coined “content shock” comes marketing’s hottest new book, The Content Code, and the unforgettable acronym that structures its pages.

Brands and “new media” properties are filling the void left by the erosion of modern journalism and will continue to do so for the foreseeable future.

With prospects now better educated, connected, and empowered than ever, can marketers still rely solely on the traditional funnel to meet their goals?

Necessity being the mother of invention, there’s been a recent explosion of native content. Are readers being deceived, or are publishers just surviving?

It can be a fickle endeavor to demonstrate ROI on content marketing, but these five metric-based key performance indicators can help.

Great brands are memorable, but they only got that way by focusing on the basics. Practice these five fundamental steps for an effective branding cycle.

Spoiler alert: Every employee should be responsible for content at all levels to increase the organization’s flexibility and break down communication silos.

With social channels diminishing organic visibility, native social advertising is the best way for branded content to get seen by users on these channels.