The new Instant Articles feature gives publishers full content syndication abilities on the world’s largest social network, but who really stands to gain?

Whether you’re a contractor, working within an agency or part of an in-house team, there’s a lot that can go wrong in the content creation process.

What exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns?

The Content Promotion Quadrant scores native ads in a way that suggests what to produce more of and what type of content works best for promotion.

When done well, native advertising offers valuable content to consumers, revenue for publishers & exposure for your brand – a win-win-win situation.

Making assumptions about your audience instead of using real data can lead you astray. The solution is micro-targeting and it’s easier than you might think.

The media isn’t the only group trying to profit from native advertising. Many others are positioning themselves at the trough, too.

It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.

Convert job seekers into applicants by defining applicant personas & considering what type of content might initially attract them to an open position.

Marketers are realizing that traditional content metrics like page views and shares lack the ability to give true insight into the performance of content.

It’s a common goal to keep CPC & CPM down while keeping a high CTR, but what if the traffic your advertisers deliver isn’t comprised of the right people?

Ranking in search engines is nice, but imagine having content distribution access to an opt-in audience that’s 30x larger than an existing email database.