Brands are realizing that they can’t simply “do content marketing” and call it a day. But what does it actually mean to have content that works?

If there really is opportunity for B2B companies to build relationships on Snapchat, it’s going to be from a combination of three distinct factors.

We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.

As CPMs begin taking a back seat to audience demographics, B2B advertisers need to know what publishers can offer other than basic traffic statistics.

Buzz words and trendy topics are vast in the world of digital marketing. Don’t fall victim to these pervasive content marketing echo-chamber myths.

Ready to spread your wings & forge your own path? One of these seven ideas could put you on the road to the next great content marketing innovation.

In 2014, brands began to take notice of Facebook native video. As of November 2014, Facebook native video made up 80 percent of the total interactions on Facebook video posts according to Socialbakers , a social media analytics and publishing company. Socialbakers analyzed 20,000 Facebook pages to find that for the first time ever, Facebook page…

Created with both marketers & publishers in mind, NewsLauncher streamlines the formerly complicated process of securing sponsored content placements.

The consumer is at the core of marketing communication — not the brand, product or company — and that affects your content strategy in a big way.

It’s impossible for humans to collect, analyze & act upon large quantities of data, which is why real-time digital marketing tools are the answer.

Technology is upending the traditional sales funnel, but it’s also spurring product and software innovation for marketers’ betterment, too.

Using big data to unearth individualized insights that provide clues to customers’ cognitive processes, savvy marketers can engage like never before.