Artificial intelligence models are already working hard to tackle the concept of unique article submissions, but it’s far from perfect.

In terms of ROI, widget marketing is an excellent option because if you do it well, it can result in less costly leads and traffic.

Sponsored content that only focuses on product features & benefits without “wrapping it up” in a story stands to go unnoticed, and here’s why.

A recent Hubspot survey asked industry professionals to help define and benchmark the state of digital publishing. (Spoiler alert: Audience is king.)

The trick is to say no, yet be respectful of others’ concerns in order to keep the relationship productive. Here are five ways to do it with grace.

Combining inbound tactics and tracking technology with traditional advertising vehicles can breathe new life into a seemingly antiquated approach.

With so many organizations practicing inbound marketing, it’s never been harder to drive leads online. These tactics can help you gain traction.

A cobbled system of emails, meetings & spreadsheets is the traditional way to manage the technology decision making process, but there’s a better way.

Stop beating around the bush with native ads. If the content is great, consumers won’t mind if it’s abundantly clear that it’s sponsored material.

Luke Kintigh posits in his latest e-book that the distribution of content is at least as important as the quality of the product itself.

Most native ad networks are indistinguishable. So why not just throw them all in to a hat and pick one? Because they’re not all created equal.

Two leading providers of landing page software go head to head on the factors of ease of use, template offerings, customization, price & reporting.