Quick question: can you recall the last ad you saw while scrolling on your Facebook Feed? How about on YouTube?
If you came up blank, you’re not the only one. According to MediaPost, about 60% of people can’t recall the last display ad they saw. Yet, advertising in this day and age is still – if…
Millennials are on the minds of almost everyone these days. Employers are trying to attract and retain them, political candidates are trying to win their votes, and marketers are, of course, trying to determine the best means of reaching them.
Part of this has to do with size. Millennials currently make up America’s most desired demographic.…
It’s a job to look for a job, especially when a recruiter isn’t proactively sourcing you for your next opportunity in digital marketing. And depending on where you are in your career, that scenario may not readily present itself. In the meantime, use your content marketing prowess to make your job search work for you.
By…
Over the weekend, breaking news hit the digital marketing world as rumors came to fruition that Google has rolled out a significant change, which drops ads from the right side of a search engine results page (SERP) on desktops and tablets. Pay-per-click (PPC) ads will now only be served above and below organic search results…
Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don't usually have the resources or staff to stay on top of their social media, but these tools can reduce the time or work needed.
Here are nine effective tools…
In today’s competitive advertising market, it is important to keep up with the trends and reach the maximum number of potential customers with equal ease. Two of the most popular kind of advertisements available are pay per click (PPC) and sponsored content.
Tackling the Terms: What Is PPC Advertising and Sponsored Content?
PPC (Pay Per Click)…
Converting the Cost of A Super Bowl Ad With Intel iQ Data
Super Bowl 50 signified a shot at the ultimate trophy in pro football for NFL fans and players. For brands, the big game embodied a chance to win over millions with a captivating 30-second television spot. The Super Bowl’s giant stage doesn’t come…
By implementing these tactics into your strategy now, you’ll be the one providing sought after advice and input before the year is over.
As consumers continue to grow weary of display advertising, it becomes more and more important to use relevant calls to action and optimized landing pages.
How the rise of ad blocking has cut into advertising revenue, and what publishers can do to rescue their CPMs.
Publishers can’t just hang their hats on quality content and hope to thrive. They also have to monetize the traffic that their content produces.
Print’s inability to let real-time analytics inform real-time production is finally getting attention and remedy thanks to programmatic printing.