According to a study released late last year by Adyoulike, worldwide spending on native advertising will soar to over $59 billion in 2018. Cisco’s The Zettabyte Era - Trends and Analysis found that global IP traffic will increase nearly threefold over the next five years. This means more eyeballs and more demand for content. Some point…

Generating accurate visualizations of the performance of a business takes accurate information. Businesses with multiple systems and large stores of data often struggle with: Duplicate, yet inconsistent information Out-of-date records Junk data, including falsified, or unverified content Missing information If you can scrub your data before it gets into your business analytics…

Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business. Sponsored content combines elements of both. Much like a blog or an article on your website,…

For e-commerce websites, life used to be simple. Find a compelling angle: price, variety, size, or novelty – then watch your products fly off the digital shelves. Today’s e-commerce marketing is no longer that simple. In fact, content plays just as much of a role (if not more) than the products themselves. And because content marketing,…

Whether you are already an entrepreneur or are aspiring to be one in the near future, it is important that you understand that there are a lot of responsibilities awaiting you. One responsibility which might be overlooked is implementing smart tools for digital marketing techniques to support and enhance your efforts. To overcome the most pressing…

It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left…

Fact #1: Capturing leads is difficult. Fact #2: Capturing qualified, in-market leads is even more difficult. Although it heavily depends on what industry your business resides, it’s safe to say that most businesses invest in some kind of lead capture — newsletter sign-ups, static forms, contests, etc. Heck, you know as well as I do how beneficial…

Until now, augmented reality technology has been in virtual reality’s shadow. Ever since Facebook bought Occulus Rift in 2014, virtual technology (VR) commanded the headlines - HTC Vive. Playstation VR. Sony’s Morpheus. Samsung’s Gear VR - Many of the tech titans are entering the VR market, and each device has taken its turn basking in…

Is your blog content performing up to par? This is likely a difficult question for you to answer. After all, standards can be subjective. Compared to a competitor site, your content may be performing well, but compared to a larger company, your content may only get a fraction of the shares they do. The question…

Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return visits. For a digital business, customer experience will ultimately translate to your digital brand. Good…

The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in the future. These days, you can make purchases, check the status of your bank accounts, publish posts on social networks, play video games, and even watch live video translations of sports events using your smartphone.…

When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing. If you want to maximize website exposure, you need to combine your traditional and digital marketing efforts and find a happy medium. Rooted in the Past, Focused on…