Introduction:
Michael Brenner is truly a force to be reckoned with. He is a globally recognized content marketing strategist, author, and keynote speaker. He is the CEO of Marketing Insider Group, the bestselling author of “The Content Formula,” and his work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He is the…
Introduction:
Joe Pulizzi is truly a content marketing tour de force. He is the founder of The Content Marketing Institute, the world’s most popular content marketing educational resource, a best-selling author, a keynote speaker, podcaster, entrepreneur, and well that just barely scratches the surface. His company, the Content Marketing Institute is responsible for producing Content…
Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature has many upset about automatically generated ads going live without their knowledge. As of recently, Google AdWords started creating Search…
On November 28, 2017, Amendola Communications added HealthBI to its expanding customer family in a move that will surely bring new growth to the population health technology company in 2018 and beyond.
Amendola Communications
Amendola Communications is an award winning, full service agency with an impressive portfolio of PR campaigns and marketing strategies designed for a…
Introduction:
Andrew Davis is a bestselling author, filmmaker, and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew Davis got his start in the Television industry. He has produced for NBC’s Today Show, worked for The Muppets in New York, and wrote for the late great Charles Kuralt. He's appeared…
A digital marketing campaign typically requires a lot of planning, time, and effort to produce results. It begins with market research, but a comprehensive strategy will include content marketing, social media, email marketing campaigns, building customer relationships, and more.
Any online marketing efforts should also include measures for cyber security. Failing to implement digital security could…
Every year around this time I take a step back and to ponder some digital marking predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the…
WordPress is currently the most popular CMS (Content Management System) in the world, with about 50% of all websites that use CMS running on it. Website owners are massively migrating to WordPress and for good reasons too since it's an incredibly flexible and functional platform, but above all - it's extremely easy to use. The…
Content marketers have long been using apps like Facebook and Instagram to share their content. In recent years, we’ve seen an increase in businesses developing their own apps to distribute their content to their audience. From games to blogging platforms, companies of all kinds are looking to apps to be the next face of their…
You might think you know who your customers are. After all, you deal with them every day and think about them even when you’re not at work. And yet, you can always stand to learn more about your current and potential consumers based on their behaviors. If you know the kind of content that drives…
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands or publications write custom content to be published on an online magazine or blog. It generally takes the form of…
Introduction:
Christoph Trappe is a career storyteller whose keynote speeches, digital initiatives, and content marketing strategies have been recognized globally. From working as a journalist, change agent, author, and content marketing executive, Mr. Trappe has earned his status as an industry thought leader. Currently, Mr. Trappe serves as the Vice President of Content Marketing Strategy at…