Email marketers often focus most of their attention on list building, but maintaining email list hygiene and warming leads is equally as important. When a person joins your email list, they might be enthusiastic about your brand, expecting the freebie promised before the opt-in, or simply curious. But as time passes, they start losing touch,…

AI is making its way into numerous areas of business, including digital marketing since machine learning technology has a lot of uses there. To take advantage of this technology, companies are relying more on data-driven marketing, which proves to be extremely effective. Data doesn’t lie, and using its potential is vital for…

Digital marketing is being disrupted by technology development and the fast pace in which the Covid pandemic forced the world to change their shopping behavior. Yet, fast-developing technologies are often deemed too complicated or too expensive (or both) for small businesses. However, there are digital marketing tech tools that are both easy to use…

Sponsored content is on the rise. In fact, more than 2.73 million blog posts are published every day, not to mention other forms of sponsored content. Marketing teams looking for their next big campaign will be wise to include sponsored content in their strategy. Don’t get too far ahead of yourself, though.…

A senior analyst at Forrester claims 70% of marketers know their organizations have bad or poor-quality prospect data. Marketers can try to increase their marketing ROI by refining their strategies or introducing technology, but all these efforts are in vain if the data these activities depend on is not clean.   How do you…

Since the start of the pandemic, we’ve seen more digital transformation than ever before. As companies across sectors change their business models to remain productive and reach consumers in times of mass isolation, the “value of digital” is now undeniable, along with SaaS platforms.  The SaaS market has skyrocketed in recent years and 2020 has…

Your marketing team has a lot of goals to keep in mind. Color schemes for images, target audiences to focus on, and content schedules to plan all occupy their days. While these things do require their attention, there’s one word you need to engrave on everything your marketing team does: relevance. Being relevant means being…

Ahrefs is one of the most popular SEO tools that marketers and developers love to use. The software suite has everything that marketers require for link building, doing keyword research, running a site audit, doing competitor analysis, and rank tracking. Ahrefs was clearly developed to meet the requirements of marketing professionals. In the early days of…

When designing a webpage, you will come across all sorts of useful advice - chief among which is the emphasis on designing intelligent, eye-catching, and effective calls to action. It may seem simple enough - just add a little button somewhere on the page. However, since we digital marketers love to work with data, test out different…

B2B, or business-to-business, sales are when a company directly sells products or services to another business rather than to a customer. There are three primary types of B2B sales... Supply Sales Wholesales Service/Software Sales Supply sales are when a seller provides products that support the operation of a business. These sales encourage the…

Advertising is a marketing tool that uses an openly sponsored message that is non-personal to promote goods or services. Advertising is also a crucial component of business management. All organizations, both start-ups, and existing ones will have to advertise their products in one way or the other in order to make sales and have a breakthrough…

If you want to build a website, then you are also going to need web hosting. Without hosting, your site isn’t going to be available for anyone to visit. Hosting a website is not as difficult as you might imagine. You won’t need to have any experience or know-how to code or configure the server. Everything…