While it is yet to be seen whether the ruling holds or in what form and where it will finally unfold, the pro and con debate brings up interesting questions as regards  “Internet Equality”,  a word used almost synonymously with “Net neutrality” today and the increasing influence of corporate cash in influencing public policy. 3…

Competition in this global economy of ours is fierce, and you have to do everything you can to stand out when marketing your products and services. This is where data-driven marketing comes in to help narrow your focus to individuals who are more likely to want and need what you have to offer. What is Big…

Marketers across the globe have been talking about the GDPR more than anything during the past few days. The hefty fines for violations are already beginning to have an impact on some of the biggest names in the industry. Together, Facebook and Google were hit with $8.8billion lawsuits on the very day the GDPR came…

The FCC Votes to End Net Neutrality Regulations After months of tense debate, opposition, and uncertainty, the Republican-led FCC has voted to kill net neutrality, leaving the future of the Internet in limbo. The Obama-era net regulations requiring equal treatment of Internet sites like Facebook, Netflix, and Instagram was down voted by the FCC…

Marketing is extraordinarily important. You have to spend money to make money, but you want to be sure that what you’re spending is proportional to what you’re making. Businesses of varying sizes will be working with different volumes of funding – a marketing budget for small business will look far different than a massive corporations…

The age of AI is here. Although the phenomenon has been in existence for some time, radical technological advancements in the past few years have pushed AI to a whole new level. The growth is hypothesized to occur in three camps: Voice Assistance: Voice assistants, like Alexa, Siri, Cortana, and Ok Google. Input Analysis:…

Snap, Inc. to Give Aspiring Storytellers the Experience of a Lifetime Snap, Inc., the parent company of Snapchat, announced on Thursday that they are currently seeking out  digital content creators to join their new Yellow program. Snap, Inc. will award $150,000 in funding for the content creation teams accepted into the accelerator. According to Snap, the…

Neuromarketing is the practice of applying insights from contemporary neuroscience and psychology in the field of advertising. It incorporates principles from social psychology, behavioral economics, game theory and other disciplines used in the study human behavior. It relies on the fact that human sensorimotor, cognitive and affective responses to marketing can be measured and turned…

Augmented reality is the tech world's buzzword that is close to becoming part of our daily lives. Different from virtual reality, which takes you from sitting on your sofa to another virtual world, augmented reality aims to "integrate digital data into a real-time experience," or, virtually enhance the world around you. Augmented reality comes in various…

You probably heard about the hot water Facebook is in. The eyebrows raised over the way Cambridge Analytica and Facebook used consumer data is a definite red flag for everyone on social media. However, there may be a savior for social media via blockchain technology. Facebook is the most widely used social media network with over…

The key towards owning a successful business is having a great idea that’s fresh and exciting, but also working as hard as you can to turn that idea into reality. If you managed to do that you are definitely on the right track! Unfortunately, building a great team and having a great product does not…