. Nobody says, “Let me tell you about this perfectly adequate experience I had last night.”.  Whether they talking about business and advertising or cookies and cake. People don’t talk about good; they talk about different. That difference - the thing of yours that people remember and share - is your talk trigger. After all, same…

One of the most sought after speakers and influencers in Martech, Mr. Randy Wootton was earlier the CEO at predictive marketing platform Rocket Fuel, where he was instrumental in re-positioning the company as an AI-driven SaaS platform before it was sold it to Sizmek. Before that, Mr. Wootton held senior positions at companies including Microsoft…

One of the biggest opportunities that CMW provided was the chance to just walk over and lob words with the brightest and shiniest stars in the content marketing universe. We are happy to share that we were able to interview Peter Loibl, President and Chief Strategy officer of Concured, the award winning AI-powered Content Marketing…

If you are into digital marketing, there is no way you can keep pace with the cutthroat competition if you are not armed with the best technologies. And when it comes to technology, marketing automation tools lead others by a long distance. Marketing automation tool was not a dominant component of digital marketing until recently. The…

In this increasingly competitive business world, having a stunning web design and exceptional content is no longer enough for you to stand out. Ad spaces are getting more expensive, so it’s important to be extremely smart about where you spend your money on. One of the simplest ways you can cut back on advertising costs…

Marketo, Inc. has made a major announcement. The marketing planning, engagement, and attribution software company has been named the ‘Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management’ for the seventh consecutive year. In a press statement released today, the company says it was positioned furthest to the right on the completeness of…

Before we go to that famed list, let us revisit the term automation. In simple terms, automation means finding a way of simplifying a task that needs repetition - which can not only save time and effort but also make the whole process less stressful.So what does marketing automation imply? Marketing is the process of…

Given enough words, most of us can either hang or redeem ourselves quite admirably. But rare is the ability to distill insights into a visual context. And outline them in a single frame. I didn't have time to write a short letter.  So I wrote a long one instead. - Mark Twain. These words come to mind as…

Businesses today want to boast two medallions – artificial intelligence and machine learning. As a result, they try putting AI into every potentially-automated process. But is this necessary? While AI is the answer to several business issues; it is still evolving. It has a lot of room for improvement. Can AI be trusted with customer interactions?…

If you are here, it means that you have finally discovered the money-making potential of Instagram. That is an excellent first step, but how do you write a successful post that will make money for you? With over 500 million active users who share more than 95 million photos and videos every day, it is then…

California Passes California Consumer Privacy Act California governor Jerry Brown sent shockwaves through California when he signed a bill cementing the nation’s toughest data privacy law. Experts are saying that the bill is the country’s most overarching attempt to give consumers more control over their data. Brown signed the bill just hours after lawmakers from…

Digital marketing can be a complex business, especially when it comes to advertising. Convoluted processes, a lack of transparency, numerous intermediaries between advertisers and consumers, and advertising fraud all combine to make marketing an expensive and sometimes wasteful effort. Against this backdrop then, it’s not surprising that companies turn to new technologies and protocols like blockchain…