Many people think that the world of dentistry is just about teeth and anything associated with the maintenance of teeth. Well, they couldn’t be more wrong. To even have a dental practice, there are so many aspects involved, and one of those aspects is the practice’s website. Dentists often times think that simply having a website…

Buyer personas are critical to any organization. Studies show that when you take the time to create detailed descriptions of your ideal customers, it can lead to more conversions and a vastly improved bottom line. Just look at these compelling statistics:  Buyers are 48% more likely to take into consideration providers that personalize their marketing to…

If you’re a small business or a massive enterprise, you’re probably always looking for ways to improve communication in the workplace. And that’s precisely what team chat apps were built for. Chat apps are better and quicker than sending emails and they’re easier to maintain than a phone call; simply put, chat apps are a…

Marketing is constantly evolving, and companies need to stay on top of the latest trends to get the results they need and stand out from the crowd. The last decade saw the rise of social media marketing, for example - but new technologies are emerging once again to change the game. Jeff Yapp, Founder &…

While designing a custom digital advertising solution, you need to be sure your web tools are able to effectively address the critical AdTech development challenges — reducing time-to-market, ensuring solution flexibility, and cutting development costs. Ruby on Rails (RoR), an extremely popular full-stack web framework, has capabilities to answer all of them at once. From our…

Let's take a moment to think about how traditional brick-and-mortar businesses advertise their products and services to their audience.  Common mediums include television, newspaper, radio and local public announcements.  While these methods are still effective to an extent, they will prove to be of little help when referring to the digital marketplace.  This is the…

Businesses who specialize in web design must pay close attention to new ideas in their industry. This is especially true for web design agencies trying to stay ahead of the curve and keep their clients tuned into their creative, up-to-date strategies. Many web designers and marketers have been watching experts laud the merits of dynamic content…

When Bitcoin was introduced as an alternative to mainstream currency in 2009, no one paid much attention to the driving force behind this innovative cryptocurrency. When the popularity of Bitcoin exploded globally a few years after it was unleashed in the digital currency market, focus was drawn to blockchain technology and its unique features. Today,…

Mistakes make man perfect, but why repeat the same when in this digital era you can know what are they and how you can avoid them (until you are making a new one, then you're an exception). Jokes apart, ecommerce is not just your signature thing today, there are millions of sellers online with their…

Do You Use Email Marketing? Read This Before You Send Your Next Email As an email user, you probably get hundreds of emails every day.  How many of them make you react like the lady in the picture? What prompts you to open some emails and ignore or delete others? We are willing to bet it…