Marketing your start-up can be quite daunting. Moreover, in the modern digital marketing era, keeping up with the emerging trends can be challenging, especially if you have no clue where to start. Creating brand awareness, maintaining a competitive edge, and keeping your target audience hooked requires more than crafting and uploading regular content. It requires…

Setting your business apart means offering high-quality products or services and a superior experiences for your customers and clients. But, as any business owner or manager well knows, it takes more than quality to stand out in a competitive market. Like it or not, customers don’t make decisions with perfect knowledge, and even the best…

A great coffee shop can be a huge boon to a neighborhood! But if your new shop is just sitting empty most of the day, then things aren’t going totally right. Of course, you need a steady stream of customers to sustain a business. In the world of small coffee shops, this means that you…

Taking your photo, you are aware of various things that are making up your shot. They are lighting conditions, angle of view, perspective, camera settings, etc. The weather conditions as well as the surroundings in general, like the features of a landscape, architecture details if they are present around there can always make you improvising…

It has become very common for our social media appslicatioins and programs to not only know our location but to use it as another element of our social interactions and information sharing. Location is a helpful element that is used for anything from run tracking to connecting with people in your local area, to sharing…

Influencer marketing has taken off with the advent of the internet, but has exploded in popularity through social media, blogs, celebrities, and vlogs. It’s a great opportunity to market one's products. Influencer marketing refers to the concept of an influential person reviewing a product. Through the person's review of a given product, the product is being…

Most businesses are well aware of social media and how to make good use of it for marketing and business. However, competition is tough, and it sure is not easy to get noticed by customers and to stand out. While you may think you are making the most out of your social media game, there…

Heavy industry, to put it simply, involves the manufacture of machines, materials, chemicals or any other product in large quantities. It’s a crucial sector that’s responsible for supplying the world with equipment creating consumer products. From robotics to consumer vehicles, everything we see and use every day is made in factories with large machinery. And…

Designing is an essential skill to have when building a financially prosperous web design business. But there is a difference between graphic design and website design. What is graphic design? Graphic design refers to the creation of graphics, typography, and images to represent an idea. Graphic designers can create digital images or videos, which can further…

When we start a business, we only think about doing what we love most. As a result, we believe our business should be a success. So when it comes time to decide on the first steps towards our business branding, choosing the best business logo is an enormous task. We usually think of the giants…

The Internet of Things, Big Data, and Blockchain technology are the buzz words of the technology industry today. They are thrown around in conversations at the workplace, but not everyone understands what they mean and signify. What is the Internet of Things (IoT)? The Internet of Things essentially describes a network of devices and objects that…

Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize that marketers in 2019 have never before been wooed and courted with such an exhaustive suite of marketing solutions and technologies… 7040 and counting! The Martech Landscape is spread out over 6 categories (Ads& Promotions, Content & Experience, Social & Relationships, Commerce…