Influencer marketing continues to rise as consumers turn to peers for brand recommendations. As brands take note of what consumers want, they’re slowly shifting toward similar styles and marketing techniques.  By using the marketing techniques of influencers, you can boost your engagement, build trust, and attract more loyal buyers. Learn seven marketing tips from top…

Low-quality leads are one of the big elephants in the room in marketing today. To demonstrate the effectiveness and show that the numbers are moving, a lot of marketers focus too heavily on metrics that reflect low-quality leads. But it’s the high-quality leads that matter. With a pipeline filled with high-quality marketing leads, you can streamline…

It's common for marketers to make a whole lot of fuss about timely deploying well-crafted email marketing campaigns. The hubbub is justified! Without the right promotional email that carries well-placed CTAs, it becomes exceedingly difficult to get prospects to a desired website landing page. Marketers are well-aware of this, so they put forth gargantuan efforts…

Running an email newsletter campaign for the B2B market is a lot like running a newsletter in any other industry segment. You're going to need to set up situations where subscribers will actually open up your messages. One of the biggest issues you'll face with any newsletter campaign is growing stale. There's a massive number…

Back to school season is here, but this time of year isn't just for the kids anymore. Adult education is going through the roof. These days, the number of adults — including those with college degrees — who are going back to school is constantly increasing. People are interested in expanding their skills. They want…

Many companies are still designing their ad campaigns to target desktop audiences with an effective mobile marketing call-to-action as an afterthought, at best. And yet, consumer use of mobile devices surpassed desktops and laptops toward the end of 2016. Google certainly took notice, and most professional marketers did as well. This phenomenon brought about…

Digital e-commerce marketing veterans often get the feeling they’ve seen everything. A new tactic or creative campaign goes viral practically every week as videos and posts are shared en masse by audiences hungry for je ne sais quoi . But other than the obvious “try to map out the pulse of your audience and…

Growth hacking is famously used by business-to-consumer (B2C) companies and startups as a way to increase lead generation—and eventual sales numbers—using flexible strategies and techniques. Many companies have successfully used growth hacking to become top names in their respective fields and can readily produce impressive growth numbers to prove it. This is primarily because these…

If you want to pick up your geography lessons again, here we go: the Americas is made up of two regions -- North America and South America. Although we see so much global digital and content marketing targeting North America, we sometimes forget the other great market, Latin America. Latin America is slowly rising to…

Whether you've been in business for long or you're just starting, you need to devise creative marketing strategies, like launching a marketing campaign to promote your brand and stand out from the crowd. There is no better way to grow and scale your business than by doing intensive marketing. However, it is not easy to…

While there’s no tool that can replace a good content marketing strategy and a talented team at your side, having the right toolset can make your job a lot easier. You can also start creating content that’s a lot more engaging and – dare we say it – more effective. There are hundreds of content…