One of the keys to customer engagement is relevance. If you can increase your relevance, customers will flock to you on their own.
Being visible online is now crucial for every business. No matter if you only work locally or sell goods worldwide, you need to stand out in the crowd of competitors. You need to reap the beneficial results of content marketing. For this reason, many companies invest in effective SEO services performed by experienced and skillful…
Staying productive in digital marketing can be a challenge, but with the right tools, techniques and psychological hacks at your disposal, you should be in a much better position to maximize your impact.
Here are just 6 tips to try implementing in your own work, each of which targets a different area relevant to this discipline.
1.…
Ever wondered how you can deliver the message without saying too many words to the readers? Don't worry, you can do that with the help of infographics, which is especially powerful in content marketing.
Infographics have the gift of saying a lot with just a few words. Infographics are a combination of two words which are…
If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in some form or the other.
Identifying who your competitors are…
2018 has already seen a lot of advancements in them. Chatbots have been progressing since the time of their launch, you will find them used in almost all sectors like e-commerce, healthcare, government, and many more. The extensive recognition it gained was because of its uniformity and uniqueness it brought in the way of communication.
For…
What digital marketing areas of focus are your top priority? Are you following top marketing trends to discover the best marketing assets for concentration?
Many digital marketing properties deserve your attention, and smart marketers are taking advantage of these channels to generate leads, connect their customers, and future customers.
Interestingly, marketing is all about connecting with your…
Content is the king of the online market. After all, it has the potential to draw the target audience to your website, increase your revenue, and grow your business as a whole.
Agree or not, you tend to rely on content marketing in some way or the other to make your brand stand out in the…
Market share is one of the biggest indicators of business success. A larger market share can be used to measure the effectiveness of various revenue-generating efforts. These include marketing campaigns to product developments, expansion, innovation, branding initiatives, and so much more. All of these can be leveraged to increase market share.
In contrast to total retail…
INTRODUCTION:
Andy Crestodina is a globally recognized content marketing expert, author, entrepreneur, and adjunct professor. He is the co-founder and Strategic Director of Orbit Media, an award winning 38-person web design company in Chicago.
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker…
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short, an influencer is someone with a large enough following on social media (typically YouTube or Instagram) that brands take notice…
A critical element that is still missing in B2B marketers’ approach is creativity. They are known for staying the course and following ‘in-the-box’ techniques. However, to gain a competitive edge in their business marketing model, they must add a touch of creativity and create opportunities that can engage prospective customers.
Creativity can be defined as an…