There is a lot of confusion that can arise when contrasting growth marketing with digital marketing. When you compare most growth marketing vs marketing, the end goal is typically similar. You want to attract consumers, turn them into paying customers, and then retain them and build your customer base over time. However, the way that a…

In the digital age, marketing terminology is a complex vocabulary in and of itself. There are so many tools, techniques, and platforms that marketers use. It’s hard to keep track of all of the terms and acronyms floating in the marketing ethers at any given moment. Even broad concepts like product marketing, performance marketing, and growth…

There are many different forms of marketing. Some of these are results-based, such as performance marketing. Others focus on specific marketing channels, as is the case with digital marketing. One common point of confusion comes from comparing product marketing and growth marketing. Let’s consider each of these unique forms of marketing and then compare and contrast…

Traditional marketing focuses on a business and its offerings. Inbound marketing prioritizes things like buyer personas and customer acquisition. Product marketing is about bringing a product to market. In comparison, growth marketing takes a different approach. It starts with the consumer and traces a path from their needs and pain points back to product features and…

Most growth marketing activities focus on structural elements. A growth framework provides a blueprint for all of your marketing. Growth marketing adapts your blueprint to your current marketing needs. Unlike traditional marketing, a growth marketing campaign is a tactical approach that puts theory into action. What about a marketing plan? Let’s break down what a marketing…

Strategies are a critical part of the business process. In marketing, they provide an overall view of your plan to reach consumers and turn them into customers. Strategies are long-term plans that help you stay focused and make decisions when it comes to various marketing campaigns, techniques, and tactics. But they aren’t permanent. Good marketing strategies…

Growth marketing isn’t a single action or activity. You can’t identify your target market, create some growth goals, and call it a day. Nor can you focus on a single area, like digital marketing or customer acquisition. Growth marketing is a comprehensive, multi-faceted approach to promoting a brand. It creates a growth plan that integrates the…

The marketing world can feel like a convoluted and complicated place. It has many niches and can take on many different forms. This has led to a lot of confusion when it comes to modern marketing terms. What’s the difference between product marketing and growth marketing? What about digital marketing vs traditional marketing? Content marketing and…

Growth marketing is a comprehensive approach to marketing. Unlike traditional marketing, which starts with a company and its offerings, growth marketing begins with the customer. It uses data-driven decision-making to decide how a company’s products and services can meet its target audience’s needs. Growth marketing isn’t a short-term play. That’s growth hacking, and while it may…

Once you have the people in place and you’ve established your brand and developed your offerings, it’s time to market them to the world. The challenge comes from choosing the right way to do so. Digital marketing has given every business, great and small, the ability to market itself to a global audience. At this…

Creating an effective marketing campaign can feel overwhelming. There is an endless variety of traditional marketing and digital marketing options to choose from.  Figuring out which ones can help your business and then weaving them into an effective plan is difficult — especially if you don’t have something to guide you. That’s where a growth…

The marketing world has gone through an epic evolution in recent decades. Technology has opened up a massive field of new opportunities. From social media to search engines, digital marketing has revolutionized how marketers reach consumers with their messages. While this has had a positive effect in general, it has also caused a lot of…