A content-based objective is a KPI that relates to the content you use to promote your business. These benchmarks play a critical role in the creation, execution, and analysis of your larger content marketing strategy. Let’s run through what growth marketing goals are and why they’re important. From there, we’ll consider what these goals look like in…

Growth marketing is an overarching approach to promoting a business that focuses on three key areas: authority, credibility, and visibility. To accomplish all three of these things at the same time, a growth marketer incorporates multiple tools and tactics, such as social media, email, and content marketing. Two growth marketing tactics that…

As you may know, the E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google coined the phrase, originally as E-A-T, before updating it by adding the additional “E” for experience at the end of 2022. These search quality rater guidelines act as a filter that the search engine uses to help decide what content is the…

Most people are aware of keywords. These are select words and phrases that signal to Google and other search engines what topics and information you’ve focused on in each piece of content. You can typically spot important keywords in an article title, intro paragraph, or scattered throughout a block of text. But how do you…

Search Generative Experience, or “SGE” for short, is a buzzword in the AI community. The tool comes from Google Search Labs, which began testing the AI-driven platform in the early summer of 2023 and will continue through December. While the details of what the final version of SGE will look like are uncertain, there’s no doubt…

A content marketing strategy is an important part of growing your business. High quality content increases your authority and demonstrates to consumers and industry leaders alike that you know your stuff. It can also boost your visibility and brand awareness through good search engine optimization practices. Investing in a content marketing strategy may be a good…

It might get you excited, and it might make you break out in a cold sweat. One way or another, everyone is processing the fact that AI is the future. With AI tools popping up everywhere, the stream of new resources that lean on artificial intelligence can be intimidating — especially if you’re thinking about…

Sometimes marketing tactics are closely related and work in tandem. At other times, they’re separate yet complementary, working in parallel with one another toward a common goal. The relationship between digital PR (public relations) and SEO (search engine optimization) falls into the latter category. While they are two independent growth marketing tactics, they are both crucial…

There are many different specialties and niches within the marketing industry. Marketing professionals focus on email marketing, social media, inbound marketing, SEO — the list goes on. In addition, there are some marketers who work on asset creation. Others specialize in high-level things, like marketing tactics, revenue growth and acquisition, and growth strategy. When an individual focuses…

Strategies, tactics, techniques, frameworks, campaigns …there are a lot of different words to describe what marketers do. In growth marketing, many of these terms overlap, but each one is distinctly different from the rest. A growth marketing technique, for instance, refers to the specific way traditional marketing executes something like SEO. A growth marketing strategy applies…

Marketing is an interesting part of a successful business. It isn’t the business itself, nor is it a product. Marketing is the act of promoting a brand and its offerings to the right consumers to generate revenue. When it comes to growth marketing, in particular, this promotes a brand by using data and analytics to focus…

Marketing has evolved into a fast-paced business activity. There are countless tools and techniques that businesses use to promote their brands, products, and services. This is true for growth marketers as much as anyone else in the marketing world. Let’s take a look at some of the nuances that set growth marketing apart from traditional marketing…