Organic traffic has always been unpredictable, especially when it comes from Google search. A single Google algorithm update can throw things off, and as in the case of Google’s Helpful Content Update, sometimes it can create entirely new marketing landscapes.  If you’ve seen a drop in organic traffic in the latest year or two and…

As president of the leading growth marketing agency Relevance, I've had a front-row seat to watch the potential of artificial intelligence play out. It’s still a bit shocking how quickly AI tools have developed, and yet, here we are. We’re already at the point where they can positively transform daily workflows and boost productivity across all…

It takes a strong brand to stand out in the age of AI Overviews. As artificial intelligence soaks up search queries and provides general, amalgamated answers, only well-known brands with recognizable authority can continue to break through the artificial white noise. This is why I’ve been paying more and more attention to brand marketing. This…

Growth marketing is a universal approach to digital marketing and promotion. While effective, though, you want to tailor your growth marketing strategy to the specific industry you’re operating in. Case in point: Fintech.  If you’re a fintech company, you’re doing business in the competitive and ever-evolving financial technology sector, rife with competition and burdened by regulations.…

Outsourcing your digital marketing is a great way to reach your business goals. It can streamline and supercharge your marketing efforts, helping you hone your marketing strategy and execute your promotional vision. At least, that’s possible when you work with the right digital marketing agency. The challenge is choosing which agency to partner with.  There…

Digital marketing is important in every modern field—including healthcare. But that doesn’t mean it’s easy. Quite the opposite, in fact. The online healthcare industry can be brutal. Competition is fierce, and major healthcare providers like the Mayo Clinic, Johns Hopkins, or government organizations like the CDC typically win that coveted #1 spot in the SERPs. …

Growth marketers may bring a unique element of experience and expertise to the table, but without the right tools, they can only go so far. A good growth marketing strategy is both comprehensive and complex. It considers paid, earned, and owned content, all of which are improved when you use the right tools. These tools provide…

Big businesses make big plans. They also create elaborate marketing schemes to put those plans into action. It’s easy for SMB (small and medium business) owners and their teams to feel that a full-fledged marketing plan is out of their reach. While they may lack the resources to go toe to toe with larger competitors…

Startup environment representing a startup team collaborating on a growth marketing strategy.

Everyone and their mother is aware of the marketing concepts of “SEO” and “organic traffic.” These are terms that refer to optimizing the flow of certain kinds of traffic that come to websites from search engines. But what does search engine optimization actually mean? What is it that makes the organic traffic that comes from SEO…

Marketers love conversions. These are the moments when a consumer takes a desired action, whether that’s clicking on an ad, requesting a demo, or making a purchase. Your website conversion rate is a critical metric for success. A good conversion rate can help you boost search engine optimization, learn about the customer journey, increase revenue, and…

Even the best content marketing strategy will sputter if you don’t have a way to execute them at a high level. You want each piece of new content to fit into your strategy. At the same time, you want it to resonate with your target audience and help you reach specific goals. As you consider high-level…