As an entrepreneur, one of your goals from the inception of any new product or service should be to design and build on an outstanding image for your business. The way consumers think of a brand — and the emotions they associate with it — are heavily influenced by your visual identity. By using elements…

It's no small thing to put together an effective mobile app launch strategy. From early on in your app’s development through the distinct phases of launch, acquisition, and retention, marketers should be prepared to adjust to challenges. The already-crowded app marketplace becomes more competitive with each passing day. Start before your tech team even begins…

Today's businesses need to take to heart a few simple influencer marketing tips to stay relevant now and in the future. The influencer marketing world has changed the way we buy things. Sixty-seven percent of marketers are using some form of influencer marketing to promote their brand. It’s all about…

Ever since its launch a few years ago, Instagram IGTV has instantly become a platform of choice for brands to connect with their audiences. It removes the limitations that other social media platforms have on the length of videos. With IGTV, you can create long-form video content that is useful for your audience. But, you…

Creating a visual identity for startups can feel like an unwanted expense that shows up at the wrong time. As a rule, startup companies have to deal with a lot of planned and unforeseen costs. In the rush to bring a new product to market under budget, “visual identity” often gets relegated to the bottom…

Cross-channel attribution marketing helps you make informed decisions with your marketing dollars. P rospective customers typically experience several engagements across multiple channels before making a final buying decision. For example, someone might see a social media ad for your product one day. Weeks later, that person recognizes your product and decides to buy after reading…

It’s difficult to imagine marketing activity without advertising. Advertising moves businesses forward and increases sales. One proven way to make your ads more effective is to upgrade their design. However, ad design requires a lot of creativity. If you plan to design your ads in-house, you must know your target audience cold. When it comes…

Personalization in email marketing and outreach has been a popular trend for long enough that you don’t need me to remind you how important it is. You don’t even need to be consciously aware of the trend to be able to testify to its importance. Whether you know it or not, you already have a…

Searching for the best free WordPress plugins to enhance your site? One of the things that makes WordPress so powerful is its huge library of third-party plugins. While there are certainly lots of premium plugins out there, you can also find tons of great, free options from generous developers. In fact, if you browse the…