Content marketing strategies require a sense of process and procedure to operate efficiently over time. This content marketing process looks beyond results and considers everything involved when you create content. While it does consider content marketing goals and KPIs, that is just the first stage of a multi-step process that ultimately makes your content marketing plan more…

Content marketing is a popular activity. But simply adding content creation to your marketing strategy doesn’t work. Creating one-off pieces of content can’t help you effectively meet customer needs or rank in SERPs. You need a content marketing strategy to guide you, and you want to build that strategy on content marketing objectives that…

A content marketing strategy gives you the “why” behind all of your marketing activities. It unifies and focuses your brand’s promotional efforts, ensuring that every piece of content, paid ad, and other marketing assets is working toward the same goal. While a content strategy is important, it can be vague or consist of high-minded…

Search engine optimization and content marketing are two oft-referenced aspects of a larger growth marketing strategy. But are they referring to the same thing? Are they both part of a similar activity? How are SEO and content strategy related? Let’s compare and contrast these essential elements of successful brand growth and look at ways to…

Content is clearly an important part of modern marketing. As we wrap up the first quarter of the 21st century, though, the issue that marketers face isn’t about creating content.   That’s the easy part. It’s also part of the problem.  If anything, the fact that content is so easy to produce is precisely why there…

Creating content should never be a haphazard activity. With so much content online already, it’s important for businesses to invest serious thought and effort into creating high-value resources that genuinely and uniquely benefit their target audience. One way to ensure you’re doing this is to formulate a content marketing strategy to guide you. It’s common…

There are many benefits of content marketing. From enhancing your authority to boosting  traffic, generating leads, and more, content can function as the primary engine of your digital marketing efforts. However, it’s difficult to tap into these benefits without a proper content marketing strategy in place. Even then, you can create a content plan, a solid…

Everyone is quick to prioritize content as the biggest piece of a successful digital marketing strategy. But what does it look like to actually create content that converts?  What channels, like blogs and emails, are the best forms of content marketing for your business? What should your content look like? What…

We’re in the midst of an AI revolution. Even so, if anyone tells you we lowly humans will be swapped out for superior machines in the next year or two, Matrix-style, think twice before you believe them. Pew Research reports that “the transition through AI will last the next 50 years or more.” Will artificial intelligence…

One of the major elements of good growth marketing — and content marketing, in particular — is a heavy emphasis on data. Growth marketers lean on rock-solid data and the guidance and specificity that it offers. They use data to develop each content marketing strategy, execute it, and then analyze and tweak it…

Recently, I watched a social media video that said people don’t look at pictures anymore, so they’ve begun posting their pictures in a video format. Then, the creator played a couple-second long video of a still image with background music.  While the video was meant to be funny, it held the truth about the direction…