For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes.
But first, what is Google Quality Score? It’s simply the rating Google gives of the quality and relevance of your keywords and…
Developing effective, on-going, successful content strategy isn’t as difficult as it sounds -- if you do it in the right way! It’s going to take some focus on essential elements for content strategy, research, and a clear vision as to what you hope to accomplish – new customers, enhanced corporate reputation, and introduction of new…
What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your…
If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending the same pitch to other webmasters,…
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally speaking, for…
In 2011, Google made it clear that content made up a large part of their ranking algorithm. In 2012, Google penalized anyone who didn't follow suit. Plus, in 2014, there were over 500 algorithm changes. This is why it is extremely important to write SEO-friendly content. What is SEO-friendly content, you ask? It is penning…
If you are just starting out with content marketing, chances are that you will make every mistake in the book – and you will probably write a few pages of that book yourself. But not to worry – making mistakes is normal and expected because that is how we learn.
Making the same mistakes over and…
What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the-box ideas, and thoughtful execution. What shapes breakthroughs is creativity. We know that what brings results is consistency. What humanizes content is storytelling, but sometimes, it’s the “little” things that shake the cornerstone of great creations. Grammar is one of those little…
Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there's always the risk he or she will call and call and never take a hint.
Too many companies are sending emails like the creeps who keep calling even after…
It’s time to embrace marketing content before writers get demoralized, budgets dry up, and content marketing gets a bad name.
Companies must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility from search engines. However, for organizations that don’t have large existing audiences, even superior content may not be discovered without a push. Content promotion is a must-have for brands looking to expose their content to…
Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P’s can help.