These are the days when startups are discerning more than ever the prominence and efficacy of an impeccable content marketing strategy. Entrepreneurs are investing the best of their efforts in feeding this ‘content marketing’ beast today so that it could safeguard and escalate their business needs tomorrow.
However, commencing a content marketing program straight from scratch…
A Monster of a Marketing Campaign
On April 26th 2017, the marketing team behind the wildly successful Alien film franchise unleashed a monster of an ad campaign to build interest in their new film, Alien: Covenant. Utilizing cutting edge virtual reality technologies, they released a 360 VR experience called ‘In-Utero’. You can check out the…
Okay, so it has been over a year now since Instagram first introduced Instagram Stories. Although many of us are avid users of the feature, a lot of businesses are failing to utilize this tool. But no fear, we have built this simple guide so businesses can fully understand the do’s and don’ts of Instagram…
Even the most focused and seasoned content producers eventually run out of ideas at some point in their life and need to recharge.
I am no exception to the ‘writer’s block’ and will admit that I’m not always able to push out brilliant, outstanding and engaging content on a regular basis. The workflow of my blog…
Bounce rate is either a nightmare for marketers or an occasion to open a bottle of champagne. For this metric, everyone involved in digital marketing expects low rates, which is a little odd since usually we chase after high numbers. Let’s leave that random thought alone for a moment and concentrate on improving that bounce…
5 Free Content Marketing Resources for Your Small Business
Starting your own business can be an enormous challenge. Oftentimes, investing in small business content marketing resources isn't exactly top of mind!
However, you'll need to create a website with an eye on search engine optimization. You'll also need a unique selling proposition (USP), and a brand…
Building an e-commerce site requires more than just a beautiful design. Apart from great products, your site needs to have proper design elements to ensure its success. An e-commerce site may have many features. But there are certain ones that are essential to make the site user-friendly for the customers and easily manageable for the…
Just about everyone is aware of the importance of having high quality content featured on a corporate website. When it comes to using content for marketing, however, a guide to measuring content efforts is as important as being strategic about content creation.
Are your texts effective? Which metrics matter the most? Keep on reading to find…
The growing importance of webinars can’t just be overlooked now. Especially, startups and small businesses have a golden opportunity to boost productivity, save money, and improve collaboration by using these virtual events.
Technology is advancing very fast and is increasing its potential of impacting businesses in ways that sometimes seem quite unimaginable. The use of…
Before start reading the text, each visitor spends some time on the initial evaluation. This is the time the value of which is most significant, since the visitor may not begin to study the content of the web page further. Therefore, your efforts and time will eventually bear fruit, as you will get regular readers…
To tThere are about 4 million blog posts published on a daily basis. If you are a blogger who hopes to stand out of that crowd, you not only need great blogging skills, but also blogging and marketing tools.
It’s not easy to churn out unique content with utility on a daily basis, let alone…
Do you know where you are in your current ecommerce adventure? You might have just set up a nice looking shop to sell your running products or you may have a drop shipping business to build a solid customer base. Irrespective of the situation, every business gets to that point when e-commerce marketing becomes a…