Digital marketing is a vast and complex field of business. From paid ads to search engine optimization, emails to social media, there are many ways marketers can use the digital world to promote a business. Most of these channels utilize content in one form or another. In fact, marketers love to throw around the term…

A content marketing strategy is a popular promotional tool. When marketers create content marketing strategies, they always include some form of content creation in the mix.  But what is the purpose of content? Why is it such a critical staple of content strategy? What are common content marketing objectives, and how do they…

Creating great content is a laborious and complicated process. You want your content to provide value for the reader while also helping you meet your marketing goals.  If you’re assembling a content marketing strategy that will work for your brand, you don’t want to skip steps or leave things half-done. Let’s go over some of…

There are many different types of content in digital marketing. One classic item that often sits at the center of a content strategy is pillar content. There are many content pillar examples out there. Information-heavy on-site pillar pages are a marketing staple. Social media content pillars are also popular ways to generate theme-related content for social…

Content creation is a vast and intricate process. It can take multiple forms and can serve many needs.  Content pillars are a common tool marketers use to channel their content marketing strategy efforts. They provide a sense of purpose and focus that is difficult to achieve when a marketing team generates individual and…

Every good marketing strategy incorporates some form of content — and thoughtful marketers always back up their content marketing strategy with targeted content marketing KPIs.  A key performance indicator functions as a compass for your content efforts. They are detailed and specific objectives that keep you focused and on track as you work…

Content marketing strategies function as the roadmap for your content creation. They guide all of your content along the right path toward the same goals.   At least, that’s what a good content strategy is supposed to do. However, it’s difficult for the higher vision of a content strategy to translate into the details of…

Pillar content is a classic form of content strategy. It centralizes and unifies a brand’s content creation, ensuring that everything is working toward the same marketing goals and reaching your target audience.    While pillars have been around for a while, they remain an important part of a good strategy. Let’s dig into why that’s…

A content marketing strategy may seem simple on the surface. And there is some truth to that. Creating a social post or writing up an answer to a question in a blog format may be a straightforward process. However, to be effective, there are a lot of nuances and elements of content marketing that you…

One of the best ways to reach your content marketing goals is to create a content marketing strategy. This gives you a clear understanding of your collective content objectives and the techniques required to achieve them. While a strategy is a good starting point, it’s important to back this up with a concrete, down-to-earth content marketing strategy…

Content marketing is a complex activity. It consists of countless forms and styles of content, from blog posts and emails to podcasts and social media. Along with these variations, content creators must develop marketing assets that provide multidimensional quality. They must provide value to end users while also fulfilling search engine requirements and feeding into…

There are many different types of content strategy. These are the approaches, processes, and types of content that you plan on using to create your brand’s content over time.  A content strategy combines the larger perspective of a content marketing strategy framework with the detailed, nitty-gritty tactics of a content plan. It takes into account…