The changing online environment has forced marketers to rethink the way they use content to attract and retain users. Content marketing is not only about creating great blog posts that appeal to your desired audience, it’s about strategizing around SEO, content depth, brand messaging and also desired results. Looking at 2018, marketers need to assess…
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
It is extremely unlikely that any individual in today’s modern world is unaffected by social media influence. The colossal impact of this medium has led to the development of a new variance of digital marketing in which companies are using…
A Photo Sharing Empire
With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brands, publishers, and influencers worldwide.
With the rise of Snapchat and other photo sharing sites, the Instagram…
Any good writer in the entertainment industry could tell you the importance of making an emotional connection with your audience. It’s the key to telling a story that allows consumers to invest and properly enjoy the process.
The exact same principle holds true when you are trying to sell a product or service in the modern…
How can blogging save a business? It’s a question I get a lot — not because of the field I’m in (though, admittedly, that does play a role) but because it kept my swimming pool business from, for lack of a better term, going under.
For years, the business marketed from the inside out, focusing on…
Content Marketing, Storytelling, and How to Find Everyday Inspiration: An Interview with Ann Handley
Introduction:
Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.
Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers,…
Introduction:
Michael Brenner is truly a force to be reckoned with. He is a globally recognized content marketing strategist, author, and keynote speaker. He is the CEO of Marketing Insider Group, the bestselling author of “The Content Formula,” and his work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He is the…
Introduction:
Joe Pulizzi is truly a content marketing tour de force. He is the founder of The Content Marketing Institute, the world’s most popular content marketing educational resource, a best-selling author, a keynote speaker, podcaster, entrepreneur, and well that just barely scratches the surface. His company, the Content Marketing Institute is responsible for producing Content…
In his latest post for Relevance, Chad Pollitt predicted that Blockchain would have a significant impact on paid media going into 2018 and by the way the cryptocurrency associated system is developing, it looks like his predictions might come to fruition. The marketing industry is developing fast and blockchain has the potential to be a…
Have you ever been really inspired by something you read online? Some content writers have a way to make you act. They inform you, but they also inspire you at the same time. Some examples of online content, on the other hand, are not that good. To be honest, they are downright disastrous. When you…
Are you struggling to earn a decent living from your site’s Adsense? Is one site earning a high CPM but another is struggling and earning a few cents for click? There could be a few things causing this, but the good news is that you can turn things around with a few tweaks and changes.
1.…
Social media is all about raising brand awareness, fostering customer loyalty, and extending online reach. Unfortunately, none of these would work without trust, which is earned through different strategies.
As far as trust-building goes, constantly sharing content — regardless of their being highly relevant or top-notch in terms of quality — can only get you so…