Colors have a huge generally consistent impact on the emotions we feel. For example, rare is the country where a stop sign is green and in few places will they paint a room meant for relaxation in shades of red.
As we come to understand more about how emotions work, it has become possible to use…
Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just a trend.
3 Reasons Listicles Work
From a content creation perspective, listicles are easy to write. But the popularity of listicles…

This article discusses current trends of content marketing budgets shrinking and how content intelligence can effectively serve brands, even when money is tight.
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being…
Figuring out online marketing strategies that support your brick-and-mortar store isn’t as difficult as you might think. Many consumers “webroom,” which simply means they research a product thoroughly online and then go to a physical store to make a purchase. Webrooming actually accounts for 67 percent of ecommerce traffic. No matter how local your business…
Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals for your company, but that content should always reflect back to your brand as a whole. There is a reason why content marketers have…
Let’s say you’re operating a small or mid-sized business. You’re wearing a dozen hats, and one of them says “Marketing”. Now, in days gone by, marketing used to be the fun part of running your business. It was a pleasant break from inventory control, manufacturing schedules, and the million-and-one other things you do to keep…
Social media marketing is more than just updating your Facebook status and uploading your selfie on Instagram. It is a robust platform for interaction between several brands, the brands, and their customers. Enterprises can effectively use social media platforms for gaining a distinct advantage in their competitive business strategies. Here are a few stats that…
What’s the best way to become a better content marketer? To stop writing. No, don’t stop writing content altogether; just stop writing it yourself. Start crowdsourcing content.
Marketers spend as much as 87 percent of their time grinding away at content strategy and creation. They take a keyword they think is important, write a blog…
Emoticons, affectionately referred to as emojis, rose to popularity in the mid-1990s. Based on symbols often seen in popular culture, such as logos, and Manga cartoons, early emoticons were mostly used in mobile messaging in Japan, until they were picked up by Apple and subsequently Android in the mid- 2000s.
Today, emojis are an integral part…
The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our audience discover our brand, get them to interact with our brand, and ultimately buy from our brand. One of the…
Business in any form is an enjoyable experience. There’s nothing like having your business running smoothly in every area. Especially in the current age of ever-improving and core digital marketing. New strategies and project plans are being devised every single moment to help businesses attain new levels. They are also crucial in helping companies reach…

Content production has become so massive that it has turned into a real industry with its leaders and outsiders. Content today is the same product as a smartphone or a plastic bag. This industry also has companies that set the trends of content marketing the same way, Apple rules in the segment of gadgets. Devote…