Our web experience is largely visual. We love pretty things – looking at pretty pictures on Instagram, saving beautiful pins on Pinterest and visiting websites with impressive designs. Heck, we even click on ads if they look pleasing enough. There is not much space for ugly things in our online lives, even if they are…
There are many different reasons to start a company blog, including the fact that it helps you stand out from the competition. With a blog, you can focus on the topics most important to you and your customers and establish a strong brand identity with loyal followers.
By the year 2020, the number of bloggers is…
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and…
Creating shareable and exciting content is essential for those who desire to draw as many readers to their blog as possible. And, despite the amount of enthusiasm you might have, generating unique and engaging content every week is not an easy thing to do. We work in a world filled with distractions that keep us…
In 1996, Microsoft's Bill Gates published an article containing his predictions regarding the future of the internet. In it, he declared that "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." Over the last 20 years, his bold statement has been proven…
It's no secret that having a solid blog on your company's website can drastically increase the traffic you get. In fact, businesses that don't incorporate blogs into their online strategies forego a powerful avenue that their audience can use to find them.
But, this isn't to say that any blog post will do. There's a lot…
Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too.
As per Demand Metric, content marketing costs 62% less than outbound and generates 3x the leads.
With a customer-centric content strategy, you can drive great marketing results. The formula to devising better content strategies lies in creating content which…
It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers certainly do. Since its inception in 2007, the hashtag (or pound symbol, for traditionalists) has taken off as a digital…
The strategy sounds strange…
You have a big idea and pour yourself into researching and writing an article about it to create what may be the best writing project of your career. Then, instead of publishing it on your blog, you give it away for zero dollars and zero cents.
You can describe…
Aside from the obvious social channels like Facebook, Twitter and LinkedIn, there are other great sites that you can try for business use. This article is going to explore why Snapchat and YouTube could be an ideal fit for your business’ social strategy.
Snapchat
Snapchat is a strictly mobile-only visual social media channel, popular for its…
A CMS(Content Management System) is a software or a set of related programs which facilitate generating, organizing, publishing, and editing digital content. They are generally used for web content management(WCM) and enterprise content management(ECM).
An enterprise content management software promotes collaboration within the organization workspace with the integration of records retention functionalities, management of digital assets,…
Despite having great content on your website, are you struggling to get more traffic and subscribers?
Email subscribers can be immensely helpful in getting increased traffic to your website but question is how will you attract users to become eager subscribers in the first place? To begin with, you need an engaging website, an effective email…