Jon Burkhart is a content strategist, innovator, marketing comedian, author, beernote inventor, and conference crowd pleaser. He is the co-author of Newsjacking: The Urgent Genius of Real-time Advertising (2013), the author of Hacker Maker Teacher Thief (2015) and his new forthcoming work of mostly blood and sweat is Constant Curiosity (2019).…
Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for you, and, even though some of these outreach methods might seem a little intrusive, it’s not all that bad.
If you…
Best-selling authors Jay Baer and Daniel Lemin have created a definitive and practical guide that provides a new approach to achieving customer conversations in their latest book Talk Triggers.
According to the book, 19 percent of all purchases happen through word of mouth and can influence 90 per cent of buying decisions. Despite the importance of…
Marketing experts love their numbers, charts, and graphs. They use them extensively to support their campaign decisions and to guide their marketing teams to deliver the best possible content pieces for a brand’s online presence. On the other hand, we have your target audience, who, above all, strive to find a solution to a particular…
Introduction
To be honest, I was a little late to the content marketing party.
Six years late to be exact.
And even as I grappled with the fundamentals, I remember having a moment of insane clarity when I came across “Why Content Marketing Is Not A Sustainable Strategy” written by (who I now know to be) the…
Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes, your product descriptions.
Think about your blog posts and your website content for a minute. You use language that appeals to your target demographic; you focus…
Are strategy and documented planning cornerstones of business success?
Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster?
Hmmm.
SOOOO MUCH has been written about the importance of business plans and setting measurable goals. We also have never before access to user data, ready to use templates and…
Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss one, your outcomes might not be as successful as they could be - and why risk losing subscribers, traffic to…
Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical language, we call that neuromarketing.
It is very likely that you must have come across this new marketing term known as…
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable strategy”, we have access to way more content that our human capacity to consume it.
And that doesn't really sound very…
E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performance in student or professional life.
If you look at the current trend, you realize that many students are flocking to the internet to find e-learning…
Rome wasn’t built in a day. We can apply this proverb to content creation as well. “Content is King.” Yet we often confront a creative block when our job is to create unique and high-quality content on a regular basis. There is no dearth of articles on marketing content across social media. They can advise…