Is your content accessible to all users? According to the U.S Census Bureau, 1 in 5 adults are considered to be disabled in one extent or another. That means part of your audience may need to use assistive technology to use the Internet. If you haven’t considered accessibility best practices, then there are most likely barriers…

With the new year knocking at the door, there couldn’t be a better time to double-check your content marketing strategies and make a solid plan to double your ROI for 2020. What we can assume from the current marketing trends is that the future of content marketing is going to experience a drastic change with…

Every marketer wants to have unique content that can help them grab eyeballs and make their audience come back for more. It is not easy to create content that can inspire the audience and motivate its sharing. Exceptional content can propel you ahead and above your competitors and create a positive image for your brand. Every…

Why do you need a content strategy? For many, visualizing and executing the logical steps of any operation comes intuitively. They know from experience that the bread will take 2 minutes and 23 seconds to toast while the omelet will take 3 minutes to make. They also know that they will need to holler out…

You've probably heard the terms of copywriting and content writing. But, are they the same or are there some differences between the two terms? You will be inclined to think that they're pretty much the same. At least, they both write content for their clients, so is there any real difference? Both copywriters and content writers…

SEO isn’t something you do once and forget about. It’s a perpetual priority, and there are two major reasons for this: firstly, the standards by which pages are judged continue to change (there will never be a perfect ranking formula), and secondly, your competitors are always fighting to displace your rankings - if you stop…

Most businesses know they need a content marketing strategy. They know it involves blogging, posting to social media, and occasionally emailing a list of customers. But creating content in this haphazard way will eat up your time, budget, and deliver less-than exciting results. If you want your content strategy to succeed, you need data-driven marketing. In…

Digital content has turned into the most powerful marketing tool of the 21st century because it helps people and organizations to raise awareness and attract new followers. Entrepreneurs know this very well as over 50% of small businesses already use content marketing to drive leads and conversions. But the situation is not so bright in the…

A recent research has revealed that nearly 30% of pages that have been created have duplicate content. It is frustrating news indeed for those producing original content. Here is a familiar scenario. You work relentlessly to create outstanding content after a great deal of research - only to learn someone was waiting for it to get traction so…

Nowadays, you do not have to be a billionaire to trade in the foreign exchange brokerage market. With only $500, you can produce more daily income than if you were starting with a fortune. The Forex brokerage market is accessible with never-before opportunities. Many, many people are interested in becoming traders. They enter the market…

If you are a guest blogger or contribute articles to different publications, you must have faced the dilemma of choosing the most effective topic to write about. Just staring at a blank page, your deadline fast approaching, and not having a topic can be terrifying. The challenge is to have a topic you can write in…