You've created an amazing piece of content, you've shared it on your social media channels, and you've blasted it out in your email newsletter. It's still not getting the type…
Quick question: can you recall the last ad you saw while scrolling on your Facebook Feed? How about on YouTube?
If you came up blank, you’re not the only one. According…
What is the point of marketing? Is it to identify with your target audience? To get your brand name known and recognized , or is it designed to simply boost…
As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need…
According to the Statistic Brain Research Institute, you have approximately 8.25 seconds to capture a reader’s attention, or you’ll lose them. Throwing out a statistic like that could work, but…
Did you know that your entire website could be delisted from Google’s search index? If you violate Google’s Quality Guidelines, even accidentally, you can be hit with the dreaded Google…
Product reviews are a great venue for marketers to get the word out. Bloggers everywhere write them, but the problem is that not all bloggers write good ones. Often, marketers…
When created and distributed correctly, content can help brands form powerful human relationships with members of its audience, and that connection is every modern marketer’s dream. It builds trust and…
Millennials are on the minds of almost everyone these days. Employers are trying to attract and retain them, political candidates are trying to win their votes, and marketers are, of…
Having grown up in the mountains of North Carolina, I know very little about boating, yachting or the ship trade. But, as there are very few comparisons from mountain life…
Lead generation is often a top priority for marketers at organizations, big and small. And regardless of organization size, capturing leads is getting more and more challenging by the day.…
For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in…