For e-commerce websites, life used to be simple. Find a compelling angle: price, variety, size, or novelty – then watch your products fly off the digital shelves. Today’s e-commerce marketing…
Interruptive one-way marketing tactics using traditional legacy outlets and even newer digital mediums are being shunned more and more by consumers. The slow decline of traditional print and broadcast advertising…
Whether you are already an entrepreneur or are aspiring to be one in the near future, it is important that you understand that there are a lot of responsibilities awaiting…
It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both,…
A recent study shows that most B2B enterprises are doing better in their content marketing strategies than what they were doing in the past which means a good percentage of…
Fact #1: Capturing leads is difficult.
Fact #2: Capturing qualified, in-market leads is even more difficult.
Although it heavily depends on what industry your business resides, it’s safe to say that most…
Until now, augmented reality technology has been in virtual reality’s shadow. Ever since Facebook bought Occulus Rift in 2014, virtual technology (VR) commanded the headlines - HTC Vive. Playstation VR.…
For many years, digital marketing professionals have faced a common problem: Is it worth it to take the easy route? Here the question lies, of course, on whether to resort…
Is your blog content performing up to par? This is likely a difficult question for you to answer. After all, standards can be subjective. Compared to a competitor site, your…
Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand…
The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in the future. These days, you can make purchases, check the…
When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing.
If you…