Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the…
It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often…
“Words are powerful” is certainly a threadbare cliché, but it’s one that, despite its overuse, remains true. What we say and how we say it has a major impact on…
By the time you start writing content, your brain has gone through years of development and learning. This process isn’t related to what facts and knowledge we gain while in…
Are you tired of reaching out to people, asking them if they can link to your content, only for them to ignore you?
I’ve been there many times. But through trial…
Nobody likes spam. It’s gotten so bad that the Federal Trade Commission requires companies to allow consumers to unsubscribe from bulk mailings. They even established a Do Not Call registry to keep telemarketers at…
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content.
This is…
If you are just starting out with content marketing, chances are that you will make every mistake in the book – and you will probably write a few pages of…
If you have been looking to gain more loyal customers as a part of your content marketing strategy, you might have considered setting up a business blog that will eventually…
Iconic character, Ferris Bueller, from the popular 1986 movie, “Ferris Bueller’s Day Off.” instantly captures the hearts of anyone he crosses paths with, of course with the rare exceptions of…
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics.…
A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content:
Two in three (66%) agree that audience…