What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media…
As a digital marketer, I always remain in the hunt for new tools that eases my work without hampering its quality. Website analysis is a crucial part of any SEO…
If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be…
KISSmetrics, Wordstream, MobileMonkey, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and…
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of…
No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of…
With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones
When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with…
Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars…
I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question.
Before they hired me, this client hired a…
Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native…
In 2011, Google made it clear that content made up a large part of their ranking algorithm. In 2012, Google penalized anyone who didn't follow suit. Plus, in 2014, there…
Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand.
Without a cohesive brand strategy, the marketing department is often left…