I have always been very cautious when it comes to copyrights and trademarks. I have been an author all of my adult life and I have spent a lot of…
Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and…
By now you’ve likely heard about social selling—an emerging technique for driving sales and building powerful relationships with prospects and customers alike.
But unless you’ve actually engaged in social selling…
To market anything successfully, you must first understand the needs of your consumers and then create a strategy that can satisfy those needs. The problem is that marketing trends are…
When it comes to content marketing, the majority of small businesses (and even large ones) start with creating a simple content marketing plan based on collecting long-tail keywords. The reason…
I have been a marketer for a long time and noticed that the bar for marketers is being raised every year. You can no longer depend on ad hoc marketing…
Personalization in an analogue world existed when the guy at the video store knew your name. As we move into an increasingly connected and switched-on digital age, personalization is a…
Creating Digital Stamp from the good old Rubber Stamp is a breeze. However, it is important to use applications such as Photoshop to accomplish the task. There are certain steps…
You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people.
Content marketing is…
As we become more reliant on technology, our brains are slowly becoming rewired to process information differently. And this applies to customers as well.
Popular applications targeted towards consumers have…
Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked…
For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via…