There are many different forms of marketing. Some of these are results-based, such as performance marketing. Others focus on specific marketing channels, as is the case with digital marketing. One common…

Traditional marketing focuses on a business and its offerings. Inbound marketing prioritizes things like buyer personas and customer acquisition. Product marketing is about bringing a product to market. In comparison, growth…

Most growth marketing activities focus on structural elements. A growth framework provides a blueprint for all of your marketing. Growth marketing adapts your blueprint to your current marketing needs. Unlike…

Strategies are a critical part of the business process. In marketing, they provide an overall view of your plan to reach consumers and turn them into customers. Strategies are long-term plans…

Growth marketing isn’t a single action or activity. You can’t identify your target market, create some growth goals, and call it a day. Nor can you focus on a single…

The marketing world can feel like a convoluted and complicated place. It has many niches and can take on many different forms. This has led to a lot of confusion…

Growth marketing is a comprehensive approach to marketing. Unlike traditional marketing, which starts with a company and its offerings, growth marketing begins with the customer. It uses data-driven decision-making to…

Once you have the people in place and you’ve established your brand and developed your offerings, it’s time to market them to the world. The challenge comes from choosing the…

Creating an effective marketing campaign can feel overwhelming. There is an endless variety of traditional marketing and digital marketing options to choose from.  Figuring out which ones can help your…

The marketing world has gone through an epic evolution in recent decades. Technology has opened up a massive field of new opportunities. From social media to search engines, digital marketing…