“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
It is extremely unlikely that any individual in today’s modern world is unaffected by social…
The dark web is a hidden corner of the internet offering maximum privacy to consumers from the prying eyes of governments and Internet Service Providers (ISPs) alike.
This portion of the…
Every respectable brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all…
A Photo Sharing Empire
With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a…
Any good writer in the entertainment industry could tell you the importance of making an emotional connection with your audience. It’s the key to telling a story that allows consumers…
How can blogging save a business? It’s a question I get a lot — not because of the field I’m in (though, admittedly, that does play a role) but because…
Hashtags are the elixir of social media. Research has shown that Instagram and Twitter posts that implement hashtags have engagement levels that are 12.6% higher than posts without hashtags. That’s…
Marketing is concerned with connecting with your target market at the right place and at the right time. We are living in a digital world and the best strategy for…
A New Way to Showcase Products
On December 13th, unassuming shoppers visiting a new Ikea store in Dallas, Texas were treated to a one of a kind immersive installation. Designed…
When companies go through more complicated times and sales fall, managers have to make some decisions and these are almost always associated with financial cuts. These cuts are usually linked…
When I launched ContentMender earlier this year, I simply wanted to provide a solution to a nagging problem I’ve witnessed over the years across various digital marketing agencies — the…
Simply put, the use of websites and social media pages to market or promote a service or product is called Social Media Marketing. Social media marketing is a more evolved…