It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering…
Augmented reality is the tech world's buzzword that is close to becoming part of our daily lives. Different from virtual reality, which takes you from sitting on your sofa to…
STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park…
Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence…
Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the…
Platforms like Shopify and WooCommerce have made it easier than ever to set up an e-commerce business. It takes only a few hours to start your digital business and sell…
You probably heard about the hot water Facebook is in. The eyebrows raised over the way Cambridge Analytica and Facebook used consumer data is a definite red flag for everyone…
Introduction
Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four…
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the…
One of the most important reasons any brand creates great content is to become visible. As Tony Robbins says, setting goals is the best way to make that happen. You…
Introduction
As content marketers, we are all more or less familiar with the term ‘content disruptors’. In short, content disruptors have, for better or for worse, turned traditional content conventions…
As a content marketer, you fight for attention.
You battle to earn readers.
You win the battle by making the all-important headline engaging and irresistible. Write a dull…