There are dozens of marketing strategies you can use to build sales appeals for any given product, but if you’re looking for a consistent approach, safety sells. From cars to…
The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no…
Dove Enters the VR Space
Dove is formally unveiling its Real Beauty Productions anti-bullying film “An Hour With Her” in the form of a scannable, peelable VR magazine cover. The…
Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads.
As per Marketing Land, mobile advertising is set to represent 72% of all digital…
Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine,…
It's 2018, and Google is making a change that adds yet another important factor in the ever-changing web of their search engine algorithm. Google has begun rolling out its mobile-first…
Lithium, the social media community software that purchased Klout in 2014, announced that it will shut down the site on May 25, 2018, a date which coincides with the launch…
It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and…
Using new entrepreneur marketing strategies to reach customers and build a brand is something that every company can benefit from. While some of the more effective marketing strategies can be…
[bctt tweet="Gannett acquires #digitalmarketing company WordStream. Read on for all the details" username="relevance"]
Modern media and marketing solutions giant Gannett Co., Inc . announced today that they would be acquiring…
When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colors, and even the fonts you use all…
Each social network has its own idiosyncrasy and each social network user has different content consumption habits. That’s why, when producing a video for social media, certain aspects have to…