I am sitting at my desk, editing an article, and a young lad comes and asks me, “Hi, would you know where I can find Adam?”
Well, I know four Adams.…
A critical element that is still missing in B2B marketers’ approach is creativity. They are known for staying the course and following ‘in-the-box’ techniques. However, to gain a competitive edge…
Businesses today want to boast two medallions – artificial intelligence and machine learning. As a result, they try putting AI into every potentially-automated process. But is this necessary?
While AI is…
Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is…
The way artificial intelligence (AI) has entered our lives and changed our perception, tells a lot about what the future is going to be. We have already witnessed certain cool…
If you are here, it means that you have finally discovered the money-making potential of Instagram. That is an excellent first step, but how do you write a successful post…
Social media marketing is crucial for the success of your business. A successful social media marketing strategy involves all the steps that you have put in action in order to…
As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run…
We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent…
California Passes California Consumer Privacy Act
California governor Jerry Brown sent shockwaves through California when he signed a bill cementing the nation’s toughest data privacy law. Experts are saying that…
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines online engagement.…
Digital marketing can be a complex business, especially when it comes to advertising. Convoluted processes, a lack of transparency, numerous intermediaries between advertisers and consumers, and advertising fraud all combine…