Jon Burkhart is a content strategist, innovator, marketing comedian, author, beernote inventor, and conference crowd pleaser. He is the co-author of Newsjacking: The Urgent Genius of Real-time Advertising …
Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game?…
Best-selling authors Jay Baer and Daniel Lemin have created a definitive and practical guide that provides a new approach to achieving customer conversations in their latest book Talk Triggers.
According to…
Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether…
Before we go to that famed list, let us revisit the term automation. In simple terms, automation means finding a way of simplifying a task that needs repetition - which…
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their…
Marketing experts love their numbers, charts, and graphs. They use them extensively to support their campaign decisions and to guide their marketing teams to deliver the best possible content pieces…
Writing follow-up correspondence is a tricky thing to do on a daily basis. For one, you always have to know who you are talking to and what the topic of…
Introduction
To be honest, I was a little late to the content marketing party.
Six years late to be exact.
And even as I grappled with the fundamentals, I remember having a…
Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes,…
Running a business requires attracting new customers, as well as focusing on retaining your existing customers by satisfying their needs. In fact, the latter plays a crucial role in growing…
No one will argue with the fact that Instagram is a social network for visuals but many successful bloggers have become famous for writing brilliant text descriptions. Some rely on…