Liz Mckenzie, the head of PR and Communications at Canva, Sydney is an expert storyteller with a knack for turning out boring jargons and speeches associated with the corporate world…
We got a new way to shop. There’s no more combing through racks or wandering the mall looking for the best deal. Our nostalgia for it might still be there.…
. Nobody says, “Let me tell you about this perfectly adequate experience I had last night.”. Whether they talking about business and advertising or cookies and cake. People don’t talk…
Market share is one of the biggest indicators of business success. A larger market share can be used to measure the effectiveness of various revenue-generating efforts. These include marketing campaigns…
Businesses everywhere depend on quality writing. Now, you don't need to spin sentences together like Steinbeck or build suspense like Crichton, but you do need to keep readers engaged and…
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services…
One of the most sought after speakers and influencers in Martech, Mr. Randy Wootton was earlier the CEO at predictive marketing platform Rocket Fuel, where he was instrumental in re-positioning…
Recently, Adlava collaborated with Caesars Entertainment Company. The project’s goal was to rebrand the website and give users the ability to partake in the Caesars Wellness Rewards Program where users…
INTRODUCTION:
Andy Crestodina is a globally recognized content marketing expert, author, entrepreneur, and adjunct professor. He is the co-founder and Strategic Director of Orbit Media, an award winning 38-person web…
Amber Erickson Gabbey is a content marketer, strategist, and a master storyteller as well, with a knack for providing high-value information specific to the needs of the audience being addressed.…
If you think that Twitter is just for retweets, replies, and followers then walk ahead of it. When marketers say the power of Social Media, one of the platforms they…
Bethany Chambers, director of audience engagement at North Coast Media, is an expert in editorial, marketing, and the media business. She learned the ropes of new product development, creating content…