Content marketing is a powerful weapon for influencing brand development and attracting new customers. It is also among the fastest growing branches of digital marketing. If you’re a content marketing…
So, you think you are ready to use your content marketing skills to help other businesses grow their audience? Or maybe you are an experienced editor and know a few…
Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm…
Marketing tools change and expand as each year passes. More and more people are exposed to content and that influences their purchasing and buying habits. New spins on old strategies…
LinkedIn is one of the oldest social networks in the world. Today, it boasts of more than 600 million registered accounts, of which more than half are active.Business professionals around…
Content marketing is a form of marketing that involves the mass publishing of various kinds of content for the promotion of a brand, service, or, product. With the ever-changing state…
While an influencer is a trusted figure within a niche or community with a loyal fan base or following who has the authority to influence his/her follower's decisions and opinions.…
In today’s omnichannel, multiple-device-driven world, combining marketing strategies offers businesses a way to increase return-on-investment (ROI) by leveraging the positives of each channel to offset inconsistencies. Tightening your focus on…
As a small business owner, your website’s search ranking on Google is vital for your business. If your business receives any penalties from Google, it can result in a drop…
At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to…
Google has announced that it is launching its popular paid streaming subscription YouTube Premium and the in-demand YouTube Music Premium in more countries. YouTube Premium will now be available in…
Creating an emotional connection with readers through content is one of the most valued skills for marketers and content producers. Many of them know how to give a great advice…